Funnel Builder Secrets Review 2026: $1,970 for a Year of Scale

This Funnel Builder Secrets review starts with the price, because the pages ranking for it quote retired offers: Funnel Builder Secrets is now sold only inside Russell Brunson’s I’m All In bundle, at $1,970 plus tax. That buys 12 months of ClickFunnels Scale plus Funnel Builder Secrets, Traffic Secrets Access, the Traffic Swipe File and the Conversation Domination community, and it renews at $1,970 a year. Scale on annual billing costs $1,970 on its own, so the training adds nothing to the bill. The catch: you pay a year up front, no trial is shown, the courses stay only while your ClickFunnels account is active, and Funnel Scripts and OFA VIP are no longer listed. It’s worth it if you already need Scale, and poor value if Launch at $970 a year is enough. Offer checked 2 October 2026 against the I’m All In page and ClickFunnels’ pricing page.

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See the I’m All In offer: a year of Scale with the courses included →

What is Funnel Builder Secrets in 2026?

Funnel Builder Secrets is Russell Brunson’s package of funnel training, templates and swipe files. ClickFunnels’ help centre calls it “a bonus program packed with extra training, templates, and tools to help you build high-converting funnels and grow your online business faster”. The same help doc says it’s sold only through the I’m All In page, as “a separate upgrade” from the One Funnel Away Challenge.

The two names confuse people. I’m All In is the offer. Funnel Builder Secrets is the course inside it. Search either one and you end up on the same checkout, which is why this review covers both.

On today’s page the course doesn’t come alone. The order form lists a single product, “ClickFunnels (Scale)”, and the price includes a full year of that plan. There’s no option to buy the course by itself.

So the course’s $1,997 sticker value barely matters. Ask yourself whether you want ClickFunnels Scale for the next 12 months, because you’re paying for that either way.

Where the course lives after you buy

ClickFunnels’ help centre says the bonuses are added to your account automatically. Its doc, last updated June 2025, describes this route:

1. Open the ClickFunnels Customer Center

   Log in with the email you used at checkout.

2. Find the "One Funnel Away 2025" card

   Funnel Builder Secrets sits under the One Funnel Away area.

3. Choose "Funnel Builder Secrets"

   It's in the left-hand menu once the card is open.

That doc was written before the offer moved to Scale, so treat the menu names as a guide rather than a promise.

What do you get with I’m All In today?

The I’m All In page lists five items, each with a dollar value the page assigns itself. We checked it on 2 October 2026. Here is each one, using the page’s own names.

12 months of ClickFunnels Scale

This is the part you’d pay for anyway, and it’s a real step up from the entry plan:

Launch, the cheapest plan, stops at 10,000 contacts, 50,000 emails, 1 workspace, 2 team members, 3 courses and 5 domains, with no API or webhooks. If none of those limits pinch, you don’t need Scale, and the rest of this bundle is a bonus on a plan you don’t need.

The page values the Scale year at $2,364. That’s 12 × $197, the monthly list price. Billed annually, Scale costs $1,970. Keep that number in mind for the rest of this review.

Funnel Builder Secrets

The page values the course at $1,997. ClickFunnels’ help centre lists what the program contains:

• Two Comma Club LIVE Encore
• Funnel Swipe File
• Traffic Swipe File
• Traffic Secrets Access
• Secrets Trilogy Platform
• Funnel Hack-A-Thon
• Funnel Hack-A-Thon – Ecom Edition
• Bonus Resources

That list comes from the June 2025 help doc, which predates the Scale version. It’s the most recent official list, but today’s members area could differ. We haven’t been inside, so you won’t find module or lesson counts here. Older reviews quote them, and none of those figures is verified for the current version.

Traffic Secrets Access and the Traffic Swipe File

Traffic Secrets is the third of Russell Brunson’s three “Secrets” books, after DotCom Secrets (2015) and Expert Secrets (2017). It came out in 2020. The page lists “Traffic Secrets Access” at $1,997 and the “Traffic Swipe File” at $997. The help centre’s list includes both, along with the “Secrets Trilogy Platform”, which it names but doesn’t describe.

Conversation Domination

The page values this at $1,497 and labels it a “LIVE Traffic Community”. It’s a private Skool community that Russell Brunson set up for members who have access to Conversation Domination and Traffic Secrets, and the discussion covers every traffic source. The name comes from one of his concepts, which he covered in a three-part Marketing Secrets podcast series (episodes 208 to 210).

“LIVE” is the page’s word. Neither the offer page nor Skool publishes a live-call schedule, so don’t buy expecting weekly calls you haven’t seen listed.

Put together, today’s bundle is one software plan plus four training assets. Several things older reviews promise aren’t on the page at all.

Get Funnel Builder Secrets with 12 months of ClickFunnels Scale →

What’s no longer in the bundle?

Every review of the course that ranked in search on 2 October 2026 described a retired version of the offer. Some have been retitled “2026” with the old details left in the body. These are the versions they describe:

• The original: $1,997 for 6 months or $2,997 for 12 months of ClickFunnels Classic’s “Etison Suite”, with Funnel Scripts.
• A later variant: $1,997 with a ClickFunnels 2.0 “Hacker” plan, a Classic account and Funnel Scripts.
• The Optimize version: $1,997 with 12 months of Optimize plus OFA VIP. ClickFunnels’ own help centre still described it in June 2025.
• Today’s offer: $1,970 with 12 months of Scale.

We don’t know when each version changed, so we won’t guess. We checked the claims those reviews repeat against what the I’m All In page shows now:

The VIP point trips people up because ClickFunnels’ One Funnel Away help doc, updated June 2025, still says buyers of “the $1997 offer” on the I’m All In page get every VIP cohort without paying again. Today’s $1,970 page doesn’t list VIP. If you want it, OFA VIP costs $100 per cohort on its own, for live daily coaching Monday to Friday, a VIP-only community and your choice of cohort. Our review covers what OFA VIP includes.

Coaching, Funnel Hacking Live and Inner Circle are missing from today’s page as well. So is any countdown timer or deadline, which counts in the page’s favour: nothing on it pushes you to decide today.

How much does Funnel Builder Secrets cost?

Funnel Builder Secrets costs $1,970 plus applicable taxes, as part of I’m All In. The page’s wording is “One year of ClickFunnels 2.0 (Scale Plan) included with your order, then just $1,970 a year”. That’s about $164 a month, paid in one go.

There is one price and one term. No 6-month option, no $2,997 tier, no $5,997 tier. The checkout sits on the same page as the pitch: card fields, a verification code by email or SMS, and a button that reads “Yes! I Want Funnel Builder Secrets Now!”. There’s no plan picker and no order bump.

The $9,349 value stack, added up

The page shows a struck-through “Normally: $9,349” next to “Today: $1,970”. Here are the items it lists, with its own values:

Offer page checked 2 October 2026.

The five items add up to $8,852, not $9,349. Nothing on the page explains the other $497, so we’re reporting the arithmetic and leaving it there.

The bigger point is the first line. $2,364 is Scale at the monthly price. Price the software at what a Scale year actually costs on annual billing, $1,970, and the whole “discount” is the stated value of the four training items: $6,488. The seller sets those values; they aren’t market prices. We’re not calling the discount fake, but for deciding whether to buy, the useful comparison is $1,970 against $1,970.

If you want every plan’s annual and monthly price in one place, see ClickFunnels’ year-one costs by plan.

Get I’m All In for $1,970, the same as a year of Scale →

I’m All In vs Scale annual vs the $99 deal vs Launch: which costs less?

No other Funnel Builder Secrets review we found prices the bundle against ClickFunnels’ own pricing page, and that comparison decides the whole verdict. Here’s year one on every realistic path, before tax, using prices checked on 2 October 2026:

I’m All In costs the same as Scale annual, $98 more than the $99 deal in year one, $394 less than Scale monthly and $1,000 more than Launch annual. Over two years, I’m All In and Scale annual both come to $3,940 and Launch annual to $1,940. The $99 deal path reaches $4,236 if you stay on monthly billing in year two.

The two $1,970 options differ in more than the courses:

Pick I’m All In if you need Scale for a year anyway

You already hit Launch’s limits: more than 10,000 contacts, API or webhooks, 3 or more team members, a second workspace, or 4 to 6 courses. You can pay a year up front. You’d also use traffic training. In that case you’re paying Scale’s annual price and getting the courses and community added.

Choose I’m All In if you’re buying a Scale year anyway →

Pick Scale through the normal trial if you want to test first

ClickFunnels’ normal plans come with a 14-day trial and a 30-day money-back guarantee. I’m All In shows no trial. If you’ve never used ClickFunnels, 14 days of real use is worth more than courses you might not open. Our guide explains how the 14-day trial and 30-day guarantee fit together.

Pick the $99 deal if you need Scale but won’t commit to a year

The 3 months of Scale for $99 offer charges $99 immediately for your first three months, then $197 a month plus tax. It’s for new customers only, carries a 30-day guarantee and is marked “limited-time” with no end date shown. Year one comes to $1,872, which is $98 less than I’m All In, and after the first three months you pay month to month. You get no courses.

Get 3 months of Scale for $99, no year-long commitment →

Pick Launch if you’re small and solo

Under 10,000 contacts, one or two people, 3 courses or fewer, no API: Launch covers it. At $970 a year it’s $1,000 cheaper than I’m All In, and that $1,000 buys a lot of ad testing. See every ClickFunnels plan and price for the full limits.

The small print: guarantee, renewal and course access

None of the other reviews we found reads these terms, and they’re where the I’m All In offer asks the most of you.

The guarantee mentions a trial that isn’t there

The page charges $1,970 at checkout and shows no trial, but its guarantee line reads “Money Back Guarantee For 30 days after trial ends”. It reads like ClickFunnels’ standard order-form wording. ClickFunnels’ help centre says to request a refund within 30 days of purchase. Assume the clock starts when you pay, and ask support in writing if you want a different reading.

The refund route, per the help centre: email ClickFunnels support within 30 days of your purchase with the subject line “Refund Request”. The help centre says it takes 3 to 10 days.

Renewal and cancelling

After 12 months the page says you pay “$1,970 a year” plus tax. The page also says “You can cancel or change plans anytime through your dashboard or by emailing support”. Read that alongside ClickFunnels’ terms of service, last updated January 2026:

• Annual plans need at least 10 days’ notice of cancellation by email.
• If you cancel before the end of your year, you don’t get a refund. You get a credit towards other ClickFunnels subscription services.

So put the renewal date in your calendar, and set a reminder at least 10 days before it.

Once per account

The page says it “Can only be purchased/redeemed once per account.” Unlike the $99 deal, it doesn’t say “new customers only”. It also doesn’t say what happens to an existing plan or billing if a current customer buys. If you already pay for ClickFunnels, ask support how it affects your account before you check out.

Who should buy Funnel Builder Secrets, and who shouldn’t?

Funnel Builder Secrets suits a narrow group well. For everyone else, there’s a cheaper or safer route.

Buy it if

• You need Scale’s limits: more contacts, the API, more team seats, workspaces or courses.
• You’d pay for a year of Scale anyway, so the courses cost you nothing extra.
• You want structured traffic training and a community focused on traffic.
• You’re comfortable paying $1,970 up front with no trial.

Skip it if

• This is your first funnel. Start with the free One Funnel Away Challenge and a Launch trial instead; our One Funnel Away Challenge review explains that route.
• Launch’s limits fit you. You’d pay $1,000 more in year one for a plan you don’t need.
• You want to test ClickFunnels before paying. Use the normal 14-day trial.
• You won’t commit to a year. The $99 deal gets you Scale month to month.
• You want ready-made products rather than training. Our PLR Funnels review covers done-for-you funnels instead.
• Your budget is tight. ClickFunnels vs Systeme.io compares a much cheaper builder.

Every row comes back to one question: do you want Scale for the next 12 months? If yes, the bundle makes sense. If not, the courses aren’t worth buying a plan you don’t need.

Funnel Builder Secrets review verdict: is it worth it?

Yes, with conditions. I’m All In costs exactly what a year of ClickFunnels Scale costs on annual billing. If you were going to pay $1,970 for Scale anyway, Funnel Builder Secrets, Traffic Secrets Access, the Traffic Swipe File and Conversation Domination come at no extra cost, so treat the bundle as Scale annual with the training added. The course isn’t worth judging as a $1,997 product, because you can’t buy it that way.

No, if Launch covers your needs. That path is $1,000 cheaper in year one. No, if you want to test ClickFunnels first, because this offer shows no trial. And no, if you can’t commit to a year, because the $99 deal is $98 cheaper in year one and lets you leave monthly.

This Funnel Builder Secrets review makes no promises about what the training will earn you, and you should be wary of any review that does. What you can check is the price. If you’re buying a Scale year up front, I’m All In beats Scale annual on its own: same $1,970, with the courses added.

Add Funnel Builder Secrets to a Scale year at no extra cost →

Frequently asked questions

The bottom line

The verdict of this Funnel Builder Secrets review comes down to one equation: $1,970 for I’m All In equals $1,970 for Scale on annual billing. If you need Scale for a year, the training, the traffic material and the community cost you nothing extra. If Launch is enough, if you’d rather pay monthly, or if you want a trial first, one of the cheaper routes above fits you better.

Before you pay, remember three things. It renews at $1,970 a year. Cancelling an annual plan needs 10 days’ email notice. And the courses only stay while your ClickFunnels account is active.

Read the I’m All In terms and get Scale with the courses for $1,970 →