Russell Brunson Courses 2026: Every Price and Which to Buy

Russell Brunson courses come at six price points as of 14 October 2026: free-plus-shipping books (the Secrets Trilogy box set is $127), $7 entry courses, One Funnel Away ($0 to join, then ClickFunnels Launch at $97/mo from day 14), Course Secrets ($497 once), the Marketing Secrets membership ($97/mo after a 14-day trial) and I’m All In ($1,970 for 12 months of ClickFunnels Scale plus four training items). Quick pick: One Funnel Away for a first funnel, I’m All In if you’d pay for a year of Scale anyway. Every price below was checked on the official offer pages on 14 October 2026.

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See I’m All In: four Brunson courses with a year of Scale for $1,970 →

How much do Russell Brunson courses cost in 2026?

Between $7 and $1,970 for the official ones, and three of them keep billing you. The pages ranking for this search still quote OFA at $100 and Funnel Builder Secrets as a standalone course. Neither is how they’re sold today.

Here’s the whole catalogue in one table. The column to read first is the third one: whether it charges you again.

Last verified: 14 October 2026.

Three rows matter more than the rest. One Funnel Away, Marketing Secrets and I’m All In all renew until you cancel, so treat them as subscriptions, not purchases. The books, the $7 courses and Course Secrets are one payment each.

What year one costs on each path

Before tax, for 12 months:

• Secrets Trilogy box set: $127.
• A $7 course: $7, plus any upsell you accept ($47 or $37).
• Course Secrets: $497.
• One Funnel Away, then Launch: $0 if you cancel before day 14. $1,164 if you stay on Launch monthly for 12 payments. $970 if you switch to Launch annual.
• Marketing Secrets: $1,164, which is 12 payments of $97 after the free 14 days.
• I’m All In: $1,970. Scale billed annually also costs $1,970, and Scale monthly costs $2,364 over a year.

That last line is the whole case for the bundle. If you were going to buy Scale annually anyway, the four training items cost nothing extra. If Launch is enough for you, I’m All In costs $1,000 more than you need to spend. Our page on every ClickFunnels plan and price has the full plan table.

What are the cheapest Russell Brunson courses?

The books and two $7 courses. They’re the cheapest way to find out whether Brunson’s way of thinking about funnels suits you before you commit to software.

The Secrets books

The three books each cover one job:

DotCom Secrets came out in 2015, Expert Secrets in 2017 and Traffic Secrets in 2020. The Traffic Secrets page offers a free copy if you pay shipping, which is shown at checkout. The books are also sold individually, and all three come in the Secrets Trilogy box set for $127, with a free 614-page “Unlock The Secrets” workbook.

You can skip the upsells. The box set adds a $74 audiobook bump. The Traffic Secrets page offers an audiobook bundle (the page lists two different prices for it) and $97 “Traffic Secrets LIVE” recordings. Read the book first and decide later.

Perfect Webinar Secrets and Lead Funnels

Perfect Webinar Secrets is $7, with $997 struck through. It’s Brunson’s webinar training, and it offers a one-time $47 slide deck after checkout. The $7 is refundable within 30 days.

Lead Funnels is also $7: a swipe file of “106 Actual Case Studies” of lead funnels. The $37 upsell adds Brunson’s recorded breakdown and 30 “Share Funnel” templates, which only work inside ClickFunnels. The page footer says 2021, but it was still taking orders on 14 October 2026. The $7 is refundable within 30 days.

One warning before you buy Perfect Webinar Secrets: it’s also one of the core trainings inside Marketing Secrets. If you’re heading for that membership, don’t pay for it twice.

If you already have an offer and need a working funnel this month, skip these. Reading about funnels won’t build one.

Is One Funnel Away the best Russell Brunson course to start with?

For most beginners, yes. One Funnel Away costs $0 to join, and it’s built around finishing a funnel of your own, not taking notes.

The catch is on the order form. The single product line is “ClickFunnels (Launch)”, “Free for 14 days then $97.00 / month”. So joining OFA starts a Launch trial on your card. Cancel before day 14 and you pay nothing. Stay, and you’re paying $97 a month for the software.

What you get:

• 28 missions over four weeks, sold as a 30-day challenge, at “60 Minutes A Day”.
• Two tracks: Expert, led by Russell Brunson, builds a “One-To-Many” funnel for info products. Ecom, led by Trey Lewellen, builds the “Secret Ecom Funnel”.
• A 30-day money-back guarantee, which the page says covers cancelling your ClickFunnels membership “with zero hassle”.

Two optional extras: a $47 “Fill Your Funnel” traffic challenge as an order bump, and OFA VIP for a one-time $100, which adds live daily coaching Monday to Friday and a private community. Our page on what the OFA extras and bonuses are worth goes through both.

If you already pay for any ClickFunnels plan, OFA is included. Don’t sign up as if it were new. For the full verdict, read our One Funnel Away Challenge review.

It’s a poor fit if you won’t give it an hour a day for four weeks, or can’t afford $97 a month after the trial.

Join One Funnel Away free and build your first funnel →

What about Russell Brunson’s challenges?

They overlap with the courses, but only one runs on your schedule. One Funnel Away is the only challenge you can start any day. AI Secrets, One Comma Club and the 5 Day Lead Challenge run in dated rounds, so you wait for the next one to open.

If you’d rather learn live in a group, see every Russell Brunson challenge compared, with each one’s dates and costs.

Russell Brunson Course Secrets: is $497 worth it?

Yes, if you’re turning your expertise into an online course and you already have somewhere to host it. Course Secrets is $497 in one payment, and the page was taking orders at that price on 14 October 2026.

The core is a six-week course on creating, launching and selling an online course. The page stacks it with other people’s info-product training, each with its own sticker value:

• Course Secrets, the six-week course: $1,997
• Dan Kennedy’s “Info Riches”: $1,997
• Frank Kern’s “Info Product Blueprint”: $2,997
• List Building Secrets, Funnelology and High-Ticket Secrets: $497 each
• A bonus ticket to the “Selling Online” 3-day virtual event, valued at $997
• Bonus extras: the “Golden Rule of Business” book and audio, and Napoleon Hill’s “Truthful Advertising”

The page adds this up to $9,479. Ignore that number. What you pay is $497, with a 30-day money-back guarantee and a full refund within 30 days of purchase.

The honest catch: it’s training only. There’s no software, so you still need a course platform and a way to take payments. Budget for that before you count Course Secrets as cheap.

Watch the overlap too. Funnelology, List Building Secrets and High Ticket Secrets also sit inside Marketing Secrets. Buy one or the other unless you’ve checked.

Without a skill or topic to teach yet, it’s too early for this one. And if you mainly want help building funnels, One Funnel Away covers that better.

What do you get in Marketing Secrets for $97 a month?

Most of Brunson’s back catalogue. “Marketing Secrets (Core)” is free for 14 days, then $97 a month, and it’s the cheapest way into most of the old $497 to $997 trainings.

What’s inside, per the page on 14 October 2026:

The page says the six core trainings were “sold individually for $497 - $997”. At $97 a month, six months costs $582, which is already more than the old price of the cheapest one. Stay for a few months, work through the trainings you need, and cancel.

There are two guarantees. The 14-day “Test Drive” lets you cancel and pay nothing. The second, “One Partnership Pays For Everything”, offers a full refund if you do the work for 12 months and land no partnership, with the condition “Show me you did the work”. Treat the first as the real safety net. The second depends on proving effort to the seller.

Marketing Secrets doesn’t include ClickFunnels. If what you actually need is the software, I’m All In pairs training with a year of Scale, and costs less than Scale monthly.

If you only want one course with no monthly bill, buy that course on its own instead.

What’s inside I’m All In, and is $1,970 a good deal?

It’s a good deal only if you need ClickFunnels Scale for a year. I’m All In costs $1,970 plus applicable taxes, the same as Scale billed annually, and adds four training items on top.

What’s inside

The page lists five lines, with its own values:

• 12 months of ClickFunnels Scale: $2,364
• Funnel Builder Secrets: $1,997
• Traffic Secrets Access: $1,997
• Conversation Domination: $1,497
• Traffic Swipe File: $997

Those add to $8,852. The page shows “Normally $9,349” struck through, and doesn’t explain the $497 gap. Neither number is what you pay.

ClickFunnels’ help centre calls Funnel Builder Secrets “a bonus program packed with extra training, templates, and tools”, “only available through a special upgrade offer” on the I’m All In page. The most recent official contents list: Two Comma Club LIVE Encore, Funnel Swipe File, Traffic Swipe File, Traffic Secrets Access, Secrets Trilogy Platform, Funnel Hack-A-Thon, Funnel Hack-A-Thon Ecom Edition and Bonus Resources. That list was last updated in June 2025, before the Scale version of the offer.

Conversation Domination is billed as a “LIVE” traffic community. No call schedule is published.

The maths

Compare the bundle with what you’d pay for the software alone:

• Launch annual: $970 a year (10K contacts, 1 workspace, 2 team members, 3 courses, no API).
• Scale annual: $1,970 a year (75K contacts, 5 workspaces, 5 team members, 6 courses, unlimited domains, full API and webhooks).
• Scale monthly: $197 a month, $2,364 over a year.
• I’m All In: $1,970, with 12 months of Scale.
• The $99 deal: $1,872 in year one ($99 for three months, then nine months at $197). It’s for new customers only.

If you need Scale, I’m All In is Scale annual with free training attached. If Launch covers you, spend $970 and skip it. Not sure which plan you need? Our guide to whether you need Scale or Launch settles it in a few minutes. And if you want Scale without paying a year up front, read about the $99 for 3 months of Scale deal.

Before you pay

The page says you can cancel or change plans “anytime” from your dashboard or by emailing support. Funnel Scripts, OFA VIP, the DotCom and Expert Secrets courses, Funnel Hacking Live and Inner Circle are not listed on today’s page. For the full small print, read our full Funnel Builder Secrets review.

Who it’s not for: first-time builders under 10,000 contacts, anyone who’d cancel within a few months, and anyone who wants courses they keep forever.

Go All In: 12 months of Scale plus Funnel Builder Secrets →

Funnel Builder Secrets vs One Funnel Away: which comes first?

One Funnel Away comes first for almost everyone. Funnel Builder Secrets is the upgrade once you know you’ll stay on ClickFunnels for a year and need Scale’s limits.

You can have both. OFA is included with any ClickFunnels subscription, so an I’m All In buyer can take the challenge too. So you’re choosing how to start: a 14-day trial on Launch, or a year of Scale paid up front. If you’re unsure, the trial costs nothing to find out. Here’s how the 14-day trial and 30-day guarantee work.

Start One Funnel Away: $0 to join, 14 days before billing →

Which Russell Brunson course should you buy?

Buy for the stage you’re at today. A plan to grow next year doesn’t justify paying for Scale now. By stage:

• No product yet, just curious: the Secrets Trilogy box set ($127) or a $7 course. Cheap, one payment, no software.
• You have an offer and need a funnel: One Funnel Away. $0 to join, then $97 a month for Launch.
• You want to sell a course: Course Secrets, $497 once, plus a platform to host it.
• You want lots of training and no Scale: Marketing Secrets, $97 a month after 14 free days.
• You need Scale’s limits for a year: I’m All In, $1,970. That means more than 10,000 contacts, API access, more than 2 team members or more than one workspace.

Two rules stop you overpaying. Don’t buy Course Secrets and Marketing Secrets together without checking the shared trainings: Funnelology, List Building Secrets and High Ticket Secrets are in both. And if you already pay for ClickFunnels, you already have One Funnel Away.

If the budget is tight and what you really need is software, skip the Brunson ecosystem for now. Look at a much cheaper funnel builder or free ClickFunnels alternatives first. If you’d rather not build at all, our PLR Funnels review covers a done-for-you route. Still deciding on the software itself? Start with our ClickFunnels review.

Pick I’m All In if you need Scale’s 75K contacts for a year →

What’s retired, and are cheap Russell Brunson course bundles legit?

Several offers in the top results no longer exist in the form described, and the cheap “bundles” ranking next to them are unofficial copies.

Then there are the resellers. Listings offering “24 courses” for under $200, or Course Secrets for $15, are not official. You get files, not the community, the software or a refund from the vendor. One listing for a Course Secrets PDF says outright that buyers get no access to the official site or private group. If a Russell Brunson course costs a fraction of the official price, that’s why.

The only official way to get Funnel Builder Secrets today is the I’m All In page.

Get Funnel Builder Secrets the official way, inside I’m All In →

Frequently asked questions

The bottom line

Four of the seven options here cost $497 or less in one payment, and the most expensive one is mostly a software bill. Start with One Funnel Away if you need a first funnel; it’s $0 to join and you can cancel before day 14. Buy Course Secrets or Marketing Secrets if you want training without ClickFunnels. Buy I’m All In only when you need Scale for a year, because then the four courses cost nothing extra.

Whatever you pick, buy from the official page and check the renewal line first.

Get I’m All In: a year of Scale, courses at no extra cost →